My passion is and always will be hair color. Listening to and finding solutions for today’s hair color challenges are a thrill. I bring 20 years of trial and error from working behind the chair. I strive for perfection, whether it is attainable or not is beside the point, because my passion for hair color will not let me stop or slow down.

I firmly believe in ongoing advanced education to stay current on the local and international fashion trends. I am a Certified Color Master and former educator for the Joico Color Line, additionally certified in haircutting through Joico and the National KMS Foundations course. Color and cutting is my speciality...as is my ethical commitment to customer service.


  • Hair Color
  • Men's Cutting
  • Women's Cutting
  • Updo
  • Avant Garde/Hair Artistry



Founder and creator of Exure – July 2015 to Current

I am the founder and creator of Exure hair care. It is my passion to restore hair back to its purest most virgin state.  After working with international companies advising and developing their products I soon realized the best ingredients were not their goals…but rather inexpensive fillers and high amounts of silicone with minute amounts of quality ingredients. Profits outweighed superior hair care. I am looking to change this. Everyone deserves the best hair they can attain …. enter Exure!

T: 1.503.343.3300 | W: www.ExureBeauty.com


Managing Owner and Color Specialist – July 1999 to 2014

I work daily behind the chair as a Color Specialist.  Plus, I manage a successful salon with 5 other experienced stylists, an apprentice and an esthetician.  I’ve built a successful team that has gained us national recognition along with claiming the Best of CitySearch title five years running.  My passion is color followed closely by precision hair cutting.  I refuse to accept status quo in color and strive for the healthiest, living hair color that is humanly possible.  This led me to shift from near exclusivity with Goldwell hair color to try other lines in the quest for the best results for the client.

T: 1.503.528.1122 | W: www.definingimage.com | A: 4811 NE Fremont St. Portland, OR 97213


Educator – October 2008 to 2010

In addition to working behind the chair and owning a salon, fall of 2008 I entered Joico’s advisor program.  I have hit the ground running.  This has included the opportunity for a whirlwind adventure through Montana In February 2009.  This continues to be a wonderful opportunity to expand my horizons and share the years of knowledge I have gained working behind the chair.

T: 1.800.242.9283 | W: www.Joico.com


After graduating from beauty school in May 1993, I worked in a few salons both as an employee and as a booth renter.  I constantly sought after the best ideas and techniques to take my work a step above my peers.  While grateful for each opportunity, I found my heart leading me to open my own salon where I could control the environment and focus on providing an amazing atmosphere that works together as a team for both the stylists and the clients.  That dream became reality in July 1999 with Defining Image Salon.


Rescued a celebrity's haircolor on set...

"Movie production company in 2005 brought me one of their celebrities from a movie being produced in Portland OR. Their head Stylist was not sure how to do a color correction that the celebrity needed for the movie. The production company gave me a blank signed check, and said don’t make us regret giving you a blank check. I fixed the hair color in 2 hrs. and everyone was happy."

  • Best of CitySearch – five years running
  • New product development advisor for Goldwell & JOICO
  • Top 30 Color Salons in the Nation – Cut & Color Magazine
  • Platform work at Oregon’s Women’s show
  • Entered and won 1st place in two separate Oregon State Competitions
  • JOICO/ISO Advisor
  • I am the founder of Exure Hair Care
  • Hair teaching instructor license, Oregon.



Graduated June 1993


  • Sebastian Hair Cutting Seasonal
  • Redken Color Introduction
  • Goldwell Color Inspection and Design
  • Goldwell Creative Color Placement I and II
  • KMS Seasonal Hair Cutting by Clive Alright
  • Goldwell Correct it Creatively I and II
  • KMS Hair Cutting Women’s and Men’s Foundation
  • Organic Salon Systems- Organic color
  • Goldwell Blonde Enlightenment Course
  • Placement and color foundation class by Hilton Bell
  • 3-Day Intense Color Workshop
  • Joico Color Introduction and Corrective Color
  • Sharon Sovinsky (Voted Top Ten Hair Colorist by Elle magazine)
  • Goldwell Trend Zoom 2011 & 2012
  • Joico J Cut & Color Foundation Workshop

Additional education provided upon request.


Christine Howell

Joico/ISO Education Sales Manager

Damien Carney

International Artistic Director Schwarzkopf

Sue Pemberton

International Color Director Joico

Ted Keys

Director of Business Development

Tricia Chapin

District Sales Rep, KPSS Salon Systems